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Mergers and acquisitions (M&A) are a common way for companies to achieve strategic goals such as expanding their operations, entering new markets, or gaining access to new technologies and intellectual property. While M&A can offer many potential benefits, it also carries a number of risks and challenges, and it is important for companies to carefully plan and manage the process to increase the chances of success. Akylles is a financial Lawyer and serial entrepreneur.

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Go-to-market strategy (or GTM strategy) is a plan of how a product will reach its audience. As a rule, it defines the following: - What specific value a product provides (Why are you creating it?) - Who are you targeting (Who is your ideal customer?) - How do you attract new customers and make them your loyal users? (distribution model, channels, and success metrics) - Thus, we can illustrate it like this.

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Start by gathering the following information: 1. The Marketing data based on your industry and competitors: So let’s say I am in Legal I would get: 1. What is the Cost Per Acquisition [CPA] 2. What is the Cost Per Click [CPC] 3. How much do you Pay Per Click [PPC] in Search Engine Marketing[ SEM]. 4. What is the Churn Rate [ Or the rate at which you loose users or customers] 5. The cost for operating including: salaries, administrative, and other cost you have to pay.

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Legal is one of the most important and underrated aspects in a startup. We compiled all what you need to handle Legal and choose the right lawyer or law firm for you. A simple Step-by-Step guide

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Learn how the biggest Billion Dollar Startup pitched & how to get your startup idea in no time. Getting an Idea is a Science NOT LUCK.